10 Best Types of Backlinks to Get 2024: Boost Your SEO Now

Backlinks are the lifeblood of any successful SEO strategy, and understanding the types of backlinks to get 2024 will give you a competitive edge in the ever-evolving world of search engine optimization. As Google continues to refine its algorithms, the focus remains on quality and relevance. In this article, we’ll explore the most effective types of backlinks to prioritize in 2024, why they matter, and how you can obtain them to improve your website’s ranking.

What Are Backlinks and Why Are They Important?

Backlinks, also known as inbound or external links, are links from one website to another. They serve as a “vote of confidence” in the eyes of search engines like Google, indicating that your content is valuable and trustworthy. Backlinks remain one of the most important ranking factors in SEO, influencing a website’s domain authority and search engine rankings.

As we look ahead to 2024, the types of backlinks you acquire must focus on quality, diversity, and relevancy. Gone are the days of acquiring spammy or irrelevant links to game the system. Today, Google’s algorithms are far more sophisticated, emphasizing the value of natural, authoritative, and niche-relevant backlinks.

10 Best Types of Backlinks to Get 2024

1. Editorial Backlinks: The Gold Standard

Editorial backlinks remain the most valuable types of backlinks to get 2024. These are links that naturally occur when another website links to your content because it is genuinely useful and relevant. Since these are earned links, search engines view them as highly trustworthy.

How to Get Editorial Backlinks:

• Create high-quality, evergreen content: Produce well-researched and comprehensive articles, infographics, or videos that others will want to link to.
• Reach out to influencers: Share your content with bloggers, journalists, and industry experts who may find your work valuable enough to link to.

2. Guest Posting Backlinks: A Strategic Play

Guest posting is still one of the most popular and effective ways to earn backlinks. By writing content for another website in your niche, you can include a backlink to your site, often within the author’s bio or content itself.

How to Get Guest Posting Backlinks:

• Target high-authority websites: Look for reputable blogs or platforms that accept guest posts. Avoid low-quality sites that offer guest posts solely for backlinks.
• Tailor content to the audience: Ensure your guest post is valuable, informative, and tailored to the target website’s audience. High-quality guest posts can lead to both backlinks and referral traffic.

3. Resource Page Backlinks: Target Industry Hubs

Resource pages are curated lists of useful links related to a particular topic. These pages are excellent opportunities to acquire backlinks because they are designed to offer value through external references.

How to Get Resource Page Backlinks:

• Find relevant resource pages: Use search operators like “keyword + resources” or “keyword + useful links” to identify potential resource pages in your niche.
• Request inclusion: Reach out to the webmaster, providing a polite and compelling reason why your content should be included in their resource list.

4. Broken Link Building: Help and Be Rewarded

Broken link building is a proactive strategy where you identify broken links on other websites and suggest your own content as a replacement. It’s a win-win for both parties, as the website owner fixes their broken link, and you gain a backlink.

How to Get Broken Link Backlinks:

• Use tools to find broken links: Tools like Ahrefs or Screaming Frog can help you identify broken links on relevant websites.
• Contact the website owner: Inform them of the broken link and kindly suggest replacing it with a link to your relevant content.

5. Niche-Specific Directories: Highly Targeted Backlinks

While general directories are largely considered outdated, niche-specific directories are still valuable in 2024. These directories focus on specific industries or professions and can drive relevant traffic while boosting your domain authority.

How to Get Niche-Specific Directory Backlinks:

• Research authoritative directories: Only submit your website to directories that are trusted within your industry.
• Provide accurate information: Ensure your listing is complete and accurate to maximize the chances of being included.

6. Social Media Backlinks: Indirect SEO Benefits

Social media backlinks don’t directly influence rankings, but they can boost your content’s visibility and drive referral traffic. As your content gets shared, it can naturally lead to backlinks from other websites.

How to Get Social Media Backlinks:

• Share content regularly: Use platforms like Twitter, LinkedIn, and Facebook to share your articles, videos, and other valuable content.
• Engage with communities: Participate in niche forums, Reddit threads, and Facebook groups to share your insights and build a reputation, which can eventually lead to natural backlinks.

7. Press Release Backlinks: Amplify Your Reach

Press releases can be an effective way to gain backlinks, especially if your news is picked up by multiple outlets. However, to get the most out of press release backlinks, focus on real news rather than promotional content.

How to Get Press Release Backlinks:

• Create newsworthy content: Focus on major company announcements, product launches, or industry events that warrant a press release.
• Distribute via reputable platforms: Use distribution services like PR Newswire or contact journalists directly for a better chance at obtaining backlinks from high-authority news websites.

8. HARO Backlinks: Get Featured in Major Publications

HARO (Help a Reporter Out) is a platform where journalists seek expert insights for their stories. By providing helpful responses, you can earn backlinks from high-authority news outlets and blogs.

How to Get HARO Backlinks:

• Sign up for HARO: Respond to relevant queries in your industry with detailed, expert answers.
• Focus on quality over quantity: Provide value in your responses to increase the likelihood of being featured and linked to.

9. Podcast Guest Appearances: Audio Backlinks

Podcasts have become incredibly popular, and guesting on relevant podcasts is an excellent way to earn backlinks. Most podcasts provide a show notes page, which often includes links to the guest’s website.

How to Get Podcast Backlinks:

• Pitch podcast hosts: Offer to share your expertise on podcasts within your niche. Provide valuable insights during the episode to ensure your audience finds your content useful.
• Promote the episode: Share the podcast episode across your social media and network, which may lead to further backlinks.

10. Forum Backlinks: Engage Authentically

While spamming forums with links won’t help your SEO, participating in niche forums with thoughtful contributions can still lead to backlinks. The key is to provide value and only link back to your site when it’s genuinely helpful.

How to Get Forum Backlinks:

• Join relevant forums: Focus on forums that are active in your niche and have a positive reputation.
• Provide insightful contributions: Engage with the community by offering solutions and linking to your content only when it adds value.

Conclusion: Backlink Diversity is Key in 2024

When considering the types of backlinks to get 2024, diversity is critical. A well-rounded backlink profile that includes editorial links, guest posts, resource pages, and more will improve your website’s authority and search engine rankings. Remember, quality is always better than quantity. As Google’s algorithms evolve, backlinks that are relevant, natural, and authoritative will continue to deliver the best results for your SEO strategy.